1. Dog running down stairs to front of room, sniffing boxes and bags
2. Woman opening box, pulling out pirated DVDs
3. Dog running down row of movie theatre seats
4. Dog sniffing box and sitting by it
5. SOUNDBITE: (English) Neil Powell, Dog Trainer:
” Essentially now what they are trying to do is search in the same way an explosives dog will do, or a drugs dog will do, to locate quantities of DVDs. It doesn’t matter whether it is one or hundreds and hundreds of them.”
6. Various of Powell with dogs
7. SOUNDBITE: (English) Neil Powell, Dog Trainer:
“(If you take the dogs into a room where) there is a quantity of DVDs when they started off training they would just stand at the door and indicate at the door because the scent was so enormous for them, so we had to train them to follow that to the source.”
8. Various of dogs
10. Dog in front of boxes
11. SOUNDBITE: (English) Michael Buchan, Customs Liaison officer for Motion Picture Association of America (MPAA):
“There are already drugs dogs in existence and explosives dogs, these animals can do two things. They can multi-task. So, yes that is what we would like to do, is show the concept to other customs agencies throughout the world and it’s another string to their bow.”
12. Dog in front of boxes
13. Woman removing DVDs from box
14. Dog being rewarded with a tennis ball
The Motion Picture Association of America (MPAA) unveiled on Monday their latest weapon in the fight against the export of pirated DVDs, the sniffer dog.
With a sense of smell nearly forty times stronger than a human’s, dogs for years have been used to sniff out drugs and explosives.
But now that sense of smell is being applied to DVD contraband.
The man who trained the DVD sniffing dogs, Neil Powell, has also trained dogs used to find people in the aftermath of earthquakes.
“What they are trying to do is search in the same way an explosives dog will do, or a drugs dog will do, to locate quantities of DVDs. It doesn’t matter whether it is one or hundreds and hundreds of them,” Powell said.
The dogs named Lucky and Flow are on a world tour called “K-9 Pirate Smackdown” aimed at showing off their skills to customs agencies throughout the world and includes Mexico, Singapore, Dubai, and Hong Kong.
Lucky and Flo cannot tell the difference between pirated DVDs and legitimate ones but MPAA officials said they want the dogs to be used as just one of many tools in the fight against DVD pirating.
Powell has trained dogs for thirty years, but said there were some initial problems.
“(Where) there is a quantity of DVDs, when they started off training they would just stand at the door and indicate at the door because the scent was so enormous for them, so we had to train them to follow that to the source,” Powell said.
Officials from a variety of government agencies were invited to MPAA headquarters in Washington, DC, to check out Lucky and Flo’s performance.
The MPAA hopes to convince customs agencies around the world to train their drug and bomb sniffing dogs to also sniff out pirated DVDs.
But the reward for these canines went they catch the scent of pirated DVDs?
It’s a simple but classic dog treat, a tennis ball.
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